Cases in strategic management and business policy

Book Cover
Publisher
McGraw-Hill Book Co
Publication Date
c1990
Edition
2nd ed.
Language
English

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Subjects

Subjects
Business planning
Business planning -- Case studies
Case studies
International business enterprises
International business enterprises -- Planning -- Case studies
Planning
Strategic planning
Strategic planning -- Case studies

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Contributors
Jauch, Lawrence R
Townsend, James B.,1923-
ISBN
9780070323551

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