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Tourism Marketing for cities and towns: using branding and events to attract tourism
Tourism Marketing for cities and towns: using branding and events to attract tourism
Author
Kolb, Bonita M
Publisher
Elsevier/Butterworth-Heinemann
Publication Date
c2006
Language
English
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Table of Contents
From the Book
Tourism to cities and towns
Marketing theory and the external environment
Tourism product analysis
Strategic analysis
Segmenting and targeting potential tourists
Tourist purchase behavior
Tourism research
Packaging the tourism product
Branding tourism destinations
Advertising and public relations
Sales incentives, direct marketing, and website development
Trade promotion, budgeting, and collaboration.
Author Notes
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Subjects
Subjects
City promotion
Marketing
Tourism
Tourism -- Marketing
More Details
ISBN
075067945
9780750679459
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