The Politz papers: science and truth in marketing research

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Publisher
American Marketing Association
Publication Date
1990
Language
English

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Subjects

Subjects
Advertising
Advertising -- Research -- United States -- History
History
Marketing research
Marketing research -- United States -- History
Politz, Alfred
Politz, Alfred, d. 1982-
Research

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Contributors
Deming, W. Edwards1900-
Hardy, Hugh S.,1924-
ISBN
9780877572107

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