Part 1: The body in the world. The visceral heuristic: cold shoulders and clean hands
The visionary heuristic: hills and home runs
The momentum heuristic: intuitive physics
The fluency heuristic: the power of penmanship
The mimicry heuristic: feeling your inner ape
The mapmaker heuristic: getting away from it all
Part 2: Numbers in our neurons. The arithmetic heuristic: "for just pennies a day"
The scarcity heuristic: supply and desire
The anchor heuristic: why things cost $19.95
The calorie heuristic: "will work for food"
The decoy heuristic: please don't make me choose
The futuristic heuristic: a wrinkle in time
Part 3: how the mind makes meaning. The design heuristic: simplicity and purpose
The foraging heuristic: exploring and exploiting
The caricature heuristic: engineering prejudice
The cooties heuristic: contagion and magical thinking
The naturalist heuristic: back to the garden
The whodunit heuristic: murder and mortality
The grim reaper heuristic: loneliness and zealotry
The default heuristic: not to decide is . . .
