Loyalty 3.0: how big data and gamification are revolutionizing customer and employee engagement

Part 1: Vision

May you live in interesting times

Whoever figures out motivation wins

The next big thing is big data

Gamification: the engine of Loyalty 3.0

Part 2: Execution

Case studies in customer engagement

Case studies in skills and learning

Case studies in employee engagement

Part 3: Direction

Planning your Loyalty 3.0 program

Bringing your Loyalty 3.0 program to life

Forward in all directions!

Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference.