Tulipmania and inflated brands
Can you say "irresistible"?
Wall Street, meet Main Street
The postmodern craving for creativity
Stage one - Exploration: performing an energy audit. Case study: LEGO-play well
Stage two - Distillation: identifying the energy core. Case study: Virgin Atlantic-brilliant basics, magic touches
Stage three - Ignition: creating an energized value chain. Case study: Xerox-the energy inside
Stage four - Fusion: becoming an energy-driven enterprise. Case study: Mumbai Tiffin Box Suppliers-human energy
Stage five - Renewal: Active listening and constant refreshing of brand meaning. Case study: UNIQLO-seeing farther
Epilogue: A brand may be famous, but is it creating return for shareholders?
