Getting started with branding. Wrapping your brain around branding ; Creating and financing your brand ; Positioning annd defining your brand ; Clarifying your branding goals ; Defining and refining your customer avatars
Attending to brand fundamentals. Creating a brand style guide, media kit, and templates ; Building a branded website, app, and email account ; Writing copy that supports your brand messaging ; Building strategic partnerships ; Launching your brand
Building a strong brand presence. Creating in-person experiences ; Blogging, podcasting, and YouTubing ; Promoting your brand via social media ; Email marketing ; Boosting brand awareness with paid advertising ; Building a vibrant community around your brand
Feeding and caring for your brand. Scaling your brand identity ; Building on customer loyalty and lonngevity ; Dealing with competition and other threats to your brand
The part of tens. Ten ways to make your marketing campaigns go viral ; Ten ways to distinguish your brand from the competition ; Ten ways to drive customers to your website.
