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Menu marketing and management: competency guide
Menu marketing and management: competency guide
Publisher
Pearson Prentice Hall
Publication Date
c2007
Language
English
Book
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Table of Contents
From the Book
Factors that impact menu item selection
Meeting nutritional needs and food preferences of customers
Menu layout and design
Menu pricing
The alcohol beverage menu
Menu item sales performance analysis
Menu sales mix analysis.
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Subjects
Subjects
Food service
Food service -- Marketing
Marketing
Menu design
Menus
Menus -- Planning
Planning
Restaurants
Restaurants -- Marketing
More Details
Contributors
Educational Foundation (National Restaurant Association)
ISBN
9780132222013
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