Pre-suasion: a revolutionary way to influence and persuade

Part 1: Pre-suasion: the frontloading of attention. Pre-suasion: an introduction ; Privileged moments ; The importance of attention...is importance ; What's focal is causal ; Commanders of attention 1: the attractors ; Commanders of attention 2: the magnetizers

Part 2: Processes: the role of association. The primacy of associations: I link, therefore I think ; Persuasive geographies: all the right places, all the right traces ; The mechanics of pre-suasion: causes, constraints, and correctives

Part 3: Best practices : the optimization of pre-suasion. Six main roads to change: broad boulevards as smart shortcuts ; Unity 1: being together ; Unity 2: acting together ; Ethical use: a pre-pre-suasive consideration ; Post-suasion: aftereffects.