Branded male: marketing to men

Acknowledgements

Introduction

1. Skin

The grooming conundrum

The razor's edge

Shop options

National characteristics

Tooled up

Male beauty parlours

Branding toolkit

2. Cloth

Fear and clothing

The repression of menswear

The importance of being suited

Return to clubland

Accessory after the fact

Branding toolkit

3. Diet

Diet hard

Homme fatale

Branding toolkit

4. Home

Single life

Habitat's dad

Ikea boys

Branding toolkit

5. Wheels

Upwardly automobile

Branding the 'Bimmer'

Web for hire

Size isn't everything

Routes to the consumer

Branding toolkit

6. Travel

Moving target

The seduction of sleep

Attacking Mr JetSet

Branding toolkit

7. Words

Glossies for guys

From smooth operators to new lads

Climbing back upmarket

Men and newspapers

Not taking it literally

Branding toolkit

8. Gadgets

Technophilia

Technology for all

The games men play

Branding toolkit

9. Hotels

Rooms with all the trimmings

Bad behaviour is good for business

Branding toolkit

10. Pictures

The power of TV sport

How men watch sports

Product placement - branding bond

Branding toolkit

11. Body

The fitness imperative

Making the cut

Branding toolkit

12. Alcohol

The beer punters

Marketing the hard stuff

The health debate

Branding toolkit

13. Restaurants

Restaurants as brands

Generous tips

Branding toolkit

14. Sex

Internet connections

Performance blues

Don't just do it

Branding toolkit

Conclusion

References

Index