1. Harvard Alcohol Project: Promoting the "Designated Driver" / Jay A. Winsten
2. Principles for Effective Advocacy from the Founder of Action for Children's Television / Peggy Charren
3. Using Soap Operas to Confront the World's Population Problem / Irwin Sonny Fox
4. Catholic Look at the Entertainment Industry / William A. Donohue
5. Proactive Strategy of GLAAD / William Horn and Gabriel Rossman
6. Strategies of the Media Action Network for Asian Americans / Guy Aoki
7. How Church Advocacy Groups Fostered the Golden Age of Hollywood / Ted Baehr
8. Influencing Media Content Through the Legal System: A Less Than Perfect Solution for Advocacy Groups / Rex S. Heinke and Michelle H. Tremain
9. Public Policy Advocacy: Truant Independent Producers in a Federal City Fixated on a "Values Agenda" / Mickey R. Gardner
10. Gatekeeping in the Neo-Network Era / Michael Curtin
11. What Is an Advocacy Group, Anyway? / Thomas Streeter
12. Hostile and Cooperative Advocacy / Gabriel Rossman
13. Advocacy Groups in the Age of Audience Fragmentation: Thoughts on a New Strategy / Robert Pekurny
14. Interest Groups and Public Debate / Michael Suman
15. Advocacy Groups Confront CBS: Problems or Opportunities? / Carol Altieri
16. Dealing with Advocacy Groups at ABC / Alfred R. Schneider
17. Television and Pressure Groups: Balancing the Bland / Lionel Chetwynd
18. Millenarian View of Artists and Audiences / Nicholas Johnson.