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The online advertising playbook: proven strategies and tested tactics from the Advertising Research Foundation
The online advertising playbook: proven strategies and tested tactics from the Advertising Research Foundation
Publisher
Wiley
Publication Date
c2007
Language
English
Book
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Table of Contents
From the Book
Targeting approaches
Online advertising reach and frequency concepts
Winning strategies in online advertising
Display advertising online
The connection of online search and advertising
Online shopping and buying
Advertising personally : email and word of mouth
Futures.
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Subjects
Subjects
Internet advertising
More Details
Contributors
Advertising Research Foundation
Plummer, Joseph Thornton,1941-
ISBN
9780470051054
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