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Building brand authenticity: 7 habits of iconic brands
Building brand authenticity: 7 habits of iconic brands
Author
Beverland, Michael
Publisher
Palgrave Macmillan
Publication Date
2009
Language
English
Book
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Published Reviews
Table of Contents
From the Book
The new brand reality
Why authenticity?
The authenticity of stories
Appearing as artisinal amateurs
Sticking to your roots
Love the doing
Market immersion
Be at one with the community
Indoctrinate staff into the brand cult
What can you do?
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Subjects
Subjects
Branding (Marketing)
Brand name products
More Details
ISBN
9780230580312
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