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Consumer behavior: contemporary research in action
Consumer behavior: contemporary research in action
Author
Holloway, Robert J
Publisher
Houghton Mifflin
Publication Date
[1970, c1971]
Language
English
Book
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Subjects
Subjects
Consumers
Motivation research (Marketing)
More Details
Contributors
Mittelstaedt, Robert A.,1932-
joint comp
Venkatesan, M.,1936-
joint comp
ISBN
395046386
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