Commodity activism: cultural resistance in neoliberal times

Introduction: Commodity activism in neoliberal times / Sarah Banet-Weister and Roopali Mukherjee

1. Brand, culture, action

Brand me "activist" / Alison Hearn

"Free self-esteem tools?": brand culture, gender, and the Dove real beauty campaign / Sarah Banet-Weiser

Citizen brand: ABC and the do good turn in US television / Laurie Ouellette

Good housekeeping: green products and consumer activism / Jo Littler

2. Celebrity, commodity, citizenship

Make it right? Brad Pitt, post-Katrina rebuilding, and the spectacularization of disaster / Kevin Fox Gotham

Diamonds (are from Sierra Leone): bling and the promise of consumer citizenship / Roopali Mukherjee

Salma Hayek's celebrity activism: constructing race, ethnicity, and gender as mainstream global commodities / Isabel Molina-Guzmán

Mother Angelina: Hollywood philanthropy personified / Alison Trope

"Fair-Vanity": the visual culture of humanitarianism in the age of commodity activism / Melissa M. Brough

3. Community, movements, politics

Civic fitness: the body politics of commodity activism / Samantha King

Eating for change / Josée Johnston and Kate Cairns

Changing the world one organism at a time: sex positive retail activism / Lynn Comella

Pay-for culture: television activism in a neo-liberal digital age / John McMurria

Feeling good while buying goods: promoting commodity activism to Latina consumers / Mari Castañeda.