Planning, implementing, and evaluating health promotion programs: a primer

Health education, health promotion, health education specialists, and program planning

Starting the planning process

Models for program planning in health promotion

Assessing needs

Measurement, measures, measurement instruments and sampling

Mission statement, goals, and objectives

Theories and models commonly used for health promotion interventions

Interventions

Community organizing and community building

Identification and allocation of resources

Marketing: developing programs that respond to the wants and needs of the priority population

Implementation : strategies and associated concerns

Evaluation : an overview

Evaluation approaches and designs

Data analysis and reporting.