From the Book - First edition.
Challenges Facing Marketers Today
Part II The Six Disciplines
Introduction to the Six Disciplines
Overview of an Agile Marketing Adoption
Creating Remarkable Customer Experiences
Introduction to the Four Shifts
From Campaigns to Continuous Improvement
From Internal Focus to Customer Focus
From Top-Down to Decentralized Decision-Making
Part IV Succeeding With Agile Marketing
Building Support for Agile Marketing
Agile Kickoff: The First Six Months
Sustaining Agile Marketing
The Role of the Agile Leader
Integrating Agile with Traditional Marketing Methods
Scaling Agile Marketing to Large Teams
The Future of Agile Marketing.
