Blueprint for your library marketing plan: a guide to help you survive and thrive

Strategic plans : dust catchers or power tools for your marketing plan?

Mining data : discovering trends

Developing the marketing plan : getting started

Marketing plan introduction : product/service details

Target markets : will the service meet their needs?

Assessing the current marketing situation : how does your service tack up in the marketplace?

Setting goals and objectives with supporting strategies : the art of focusing your resources

Promotion : assessment, goals, objectives, and strategies

Implementing your strategies : developing tactics, budget, and controls

Closing thoughts: summaries and evaluation.