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Servicescapes: the concept of place in contemporary markets
Publisher
NTC Business Books
Publication Date
1998
Language
English
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Table of Contents
From the Book
The semiotics of consumer spaces : the growing importance of themed environments / M. Gottdiener
Examining the informational value of store environments / Julie Baker
Dressing for the part : the role of costume in the staging of the servicescape / Michael R. Solomon
The soul of the company store : Nike town Chicago and the emplaced brandscape / John F. Sherry, Jr.
Gorilla marketing : customer animation and regional embeddedness of a toy store servicescape / Melanie Wallendorf, Joan Lindsey-Mullikin, and Ron Pimentel
The seed of creative lifestyle shopping : wrapping consumerism in Japanese store layouts / Millie Creighton
"Friend of the bride"-and then some : roles of the bridal salon during wedding planning / Cele Otnes
Framing art : the role of galleries in the circulation of art / Annamma Joy.
Malling society : mall consumption practices and the future of public space / Ozlem Sandikci and Douglas B. Holt
Cyberculture : consumers and cybermaketscapes / Alladi Venkatesh
Brandfests : servicescapes for the cultivation of brand equity / James H. McAlexander and John W. Schouten
The wilderness servicescape : an ironic commercial landscape / Eric J. Arnould, Linda L. Price, and Patrick Tierney
Dream on : projections of an ideal servicescape / Mary Ann McGrath
Commercial activity at home : managing the private servicescape / Kent Grayson
The retailing of performance and the performance of service : the gift of generosity with a grin and the magic of munificence with mirth / Morris B. Holbrook
Customer service interaction : poor customer service and prescriptions for improvement / Dawn Iaocobucci.
Privacy as a dimension of service experience / Cathy Goodwin
Beauty salon and barbershop : gendered servicescapes / Eileen Fischer, Brenda Gainer, and Julia Bristor
Social inequality and the context of consumption : local groceries and downtown stores / Elizabeth Chin.
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ISBN
9780844230054
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