PART I. PLAYERS IN A TIME OF ECONOMIC CRISIS
Chapter 3. Procter & Gamble: An Old Strategy is Found Wanting
Chapter 4. Continental Airlines: Salvaging from the Ashes
Chapter 5. Harley-Davidson: A Long-Overdue Revival
Chapter 6. IBM: A Fading Giant Rejuvenates
PART III. ENTREPRENEURIAL ADVENTURES
-An Entrepreneurial Juggernaut
-A Paragon of Growth and Employee Benefits Faces Storm Clouds
Chapter 9. Euro Disney: Bungling a Successful Format
Chapter 10. Boeing: Miscalculations on a Worldwide Scale
Chapter 11. Vanguard: Success in Taking the Road Less Traveled
PART V. LEADERSHIP AND EXECUTION
Chapter 12. Hewlett-Packard Under Carly Fiorina, and After Her
Chapter 13. Southwest Airlines: "Try to Match Our Prices"
Chapter 14. Herman Miller: A Role-Model in Leadership
-Can I Compete with the Big Boys?
Chapter 16. United Way: A Not-for-Profit Organization Also Needs Controls and Oversight
Chapter 17. Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing
Chapter 18. MetLife: Poorly Controlled Sales Practices
PART VII. ETHICAL MISTAKES
Chapter 19. DaimlerChrysler: Blantant Misrepresentation
Chapter 20. Merck's Vioxx: A Catastrophe and Other Problems
Chapter 21. Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario
Chapter 22. Conclusions: What Can Be Learned?
