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About face: the secrets of emotionally effective advertising
About face: the secrets of emotionally effective advertising
Author
Hill, Dan
Publisher
Kogan Page
Publication Date
2010
Language
English
Book
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Table of Contents
From the Book
Get physical
Keep it simple
Keep it close to home
Focus on faces
Make it memorable
Relevancy drives connection
Always sell hope
Don't lead with price
Mirror the target market's values
Believability sticks.
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Subjects
Subjects
Advertising
Advertising -- Psychological aspects
Advertising -- Research
Decision making
Decision making -- Psychological aspects
Emotions
Psychological aspects
Research
More Details
ISBN
9780749457570
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