Social media marketing for dummies

Introduction

Part 1: Getting started with social media marketing. Chapter 1: Understanding social media marketing ; Chapter 2: Discovering your SMM competitors ; Chapter 3: Getting in the social media marketing frame of mind

Part 2: Practicing SMM on the social web. Chapter 4: Launching SMM campaigns ; Chapter 5: Developing your SMM voice ; Chapter 6: Understanding a marketer's responsibilites

Part 3: Reaching your audience via mainstream social platforms. Chapter 7: Finding the right platforms ; Chapter 8: Exploring SMM strategies for Facebook ; Chapter 9: Marketing on Twitter ; Chapter 10: Creating a YouTube strategy ; Chapter 11: Considering LinkedIn ; Chapter 12: Delving into Instagram ; Chapter 13: Discovering Snapchat ; Chapter 14: Marketing with Pinterest ; Chapter 15: Interacting with Tumblr ; Chapter 16: Engaging customers using other platforms

Part 4: Getting your message to connectors. Chapter 17: Marketing to Millenials ; Chapter 18: Accounting for the influencers ; Chapter 19: Disrupting with voice search ; Chapter 20: Utilizing messaging apps

Part 5: Old marketing is new again with SMM. Chapter 21: Practicing SMM on your website ; Chapter 22: Becoming an authentic and engaged advertiser ; Chapter 23: Building an SMM mobile campaign ; Chapter 24: Encouraging employees to advocate for your brand on social media ; Chapter 25: Changing tactics and metrics ; Chapter 26: Understanding social media governance ; Chapter 27: Using real-time marketing ; Chapter 28: Data and privacy

Part 6: The part of tens. Chapter 29: Ten SMM-related must-read blogs ; Chapter 30: Ten top SMM tools ; Chapter 31: Ten tips to navigate fakeness.

Introduction

Getting started with social media marketing

Practicing SMM on the social web

Reaching your audience via mainstream social platforms

Getting your message to connectors

Old marketing is new again with SMM

The part of tens.