Investigating the use of sex in media promotion and advertising

Foreword / Leonard Reid

Preface

Introduction

Overview

The ageless allure : sex, media, and marketing / Tom Reichert

Television programming

All the news that's fit to see? The sexualization of television news journalists as a promotional strategy / Michael Nitz, Tom Reichert, Adonica Schultz Aune, André Vander Velde

Bump, set, spike : an analysis of commentary and camera angles of women's beach volleyball during the 2004 Summer Olympics / Kimberly L. Bissell, Andrea M. Duke

Is it the content or the person? Examining sexual content in promotional announcements and sexual self-schema / Yinjiao Ye, Shuhua Zhou

Shock jocks and music videos

Sex and shock jocks : an analysis of the Howard Stern and Bob & Tom shows / Lawrence Soley

Selling music with sex : the content and effects of sex in music videos on viewer enjoyment / R. Glenn Cummins

Magazines

Promoting sexy images : case study scrutinizes Maxim's cover formula for building quick circulation and challenging competitors / Jacqueline Lambiase

Consumer responses to sexual magazine covers on a men's magazine / Tom Reichert

Advertising

A cross-cultural and cross-media comparison of female nudity in advertising / Hye-Jin Paek, Michelle R. Nelson

Selling with sex in sin city : the case of the Hard Rock Hotel Casino / Erika Engstrom

Index.