Buy now: how Amazon branded convenience and normalized monopoly

Introduction : buy now : the branding of convenience

Part 1. Distribution

A new kind of distribution brand

The box : distribution fetishism and the materialities of e-commerce

Part 2. Culture

From bookseller to behemoth : the platformization of retail

Speak for service : Alexa, surveillance, and automated intimacy

Watch now : ubiquitous media and the commoditization of culture

Part 3. Image

Amazon. Amazon : normalizing monopoly

American ubiquity : Amazon's platform imperialism

Conclusion : confronting the costs of convenience.