From the Book - Second edition
The future of higher education and the strategic enrollment planning imperative / Kevin Crockett
Building a culture of strategic enrollment planning / Jim Hundrieser
The planning process / James Mager
KPIs, data collection, and the situation analysis / Gary Fretwell and Robert Van Cleef
Integrating academic and co-curricular programs / Evelyn (Bonnie) Lynch and James Mager
Strategy identification / Brian Ralph
Establishing enrollment goals and identifying return on investments / Marilyn Crone
Dashboards, plan evaluation, modification, and continuation / Jim Hundrieser and Joyce Kinkead
Market positioning / Ruth Sims
Financial aid, pricing, and positioning / Wes Butterfield and Scott Bodfish
Recruitment strategies / Sarah Coen
Art and science of student success relationship management / Tim Culver
Attracting and retaining adult, online, and graduate students / Sue Dietrich, Sheila Mahan, and William Husson.
