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Let them eat cake: marketing luxury to the masses-as well as the classes
Let them eat cake: marketing luxury to the masses-as well as the classes
Author
Danziger, Pamela N
Publisher
Dearborn Trade Pub
Publication Date
c2005
Language
English
Book
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Subjects
Subjects
Affluent consumers
Affluent consumers -- Psychology
Consumer behavior
Luxuries
Luxuries -- Marketing
Marketing
Psychology
More Details
ISBN
079319307969
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