Divining desire: focus groups and the culture of consultation

Book Cover
Author
Featherstone, Liza
Publisher
OR Books
Publication Date
2021.
Language
English
Book
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Subjects

Subjects
Business
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Marketing -- Research
Consumer panels
Consumer panels -- United States -- History
Electronic books
Focus groups
Focus groups -- Social aspects -- United States
Focus groups -- United States -- History
History
Marketing
Marketing research
Marketing research -- United States -- History
Research
Social aspects

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Contributors
Featherstone, Liza  Author
ISBN
9781682195093
9781944869557
9781682191071
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