ASMP professional business practices in photography

Acknowledgments

Introduction

Part I. The Basics

Section 1. Understanding Licensing

Chapter 1. Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer

Chapter 2. How to Price Professional Photography

Chapter 3. How to Write a License

Chapter 4. Selling Your Pricing Structure

Section 2. Copyright-Protecting Your Assets

Chapter 5. Understanding Copyright

Chapter 6. Registering Your Work

Chapter 7. Metadata Basics

Chapter 8. Using Metadata is Key to Photographic Professionalism

Chapter 9. Enforcing Copyright: Dissecting the Infringement Case

Chapter 10. Smoking Guns-How to Handle Clients Who Exceed Prior Licenses

Chapter 11. Frequently Asked Questions

Section 3. Assignment Photography

Chapter 12. The Assignment Photographer

Chapter 13. Interviews with Assignment Photographers

Chapter 14. Making Strides with Your Fine Art Career

Chapter 15. Moving into Motion

Chapter 16. Book Publishing

Section 4. Stock Photography

Chapter 17. A Brief Explanation of the Business of Stock Photography

Chapter 18. Stock Licensing Models

Chapter 19. Editorial + Commercial Stock: Worlds Apart

Chapter 20. Stock Contracts: Look Before Your Leap

Chapter 21. Going Portal: Clearing Defining Stock Photography Portals

Chapter 22. Interviews with Stock Photographers

Section 5. Paperwork

Chapter 23. Why These Forms are Critical to Your Business

Chapter 24. Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnification

Chapter 25. Terms and Conditions for Your Business Paperwork

Chapter 26. Smooth Sailing: Avoiding Business Conflicts

Section 6. Releases

Chapter 27. Why You Need Releases

Chapter 28. What's In a Release?

Chapter 29. Property Releases

Chapter 30. Special Considerations for the 21st Century

Chapter 31. Trademarks

Chapter 32. Ideas for Getting Signatures

Chapter 33. Frequently Asked Questions About Releases

Chapter 34. Sample Releases

Section 7. Professional Services

Chapter 35. Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent

Chapter 36. Preserving Your Visual Legacy: Estate Planning for Photographers

Chapter 37. ASMP Prosurance

Chapter 38. Is Your Assistant an Independent Contractor or an Employee?

Chapter 39. Guidelines for Assistants

Section 8. Digital Business Essentials

Chapter 40. Digital Asset Management

Chapter 41. Universal Photographic Digital Imaging Guidelines

Chapter 42. Digital Technicians

Part II. Critical Skills

Section 9. Marketing

Chapter 43. 7 Steps to an Effective (and Doable) Marketing Plan

Chapter 44. Web Sites

Chapter 45. Web Site Success Case Study

Chapter 46. Web Site Usability Considerations

Chapter 47. Art Directors Voice Their Do's and Don'ts

Chapter 48. Reps and Marketing Assistants and Consultants, Oh My!

Chapter 49. Reinventing Yourself

Section 10. Negotiating

Chapter 50. Negotiating Principles

Chapter 51. Negotiating the Assignment Deal

Chapter 52. Negotiating Quick Tips and Telephone Cheat Sheet

Section 11. Customer Service

Chapter 53. Turning Projects into Relationships: Give Them an Experience

Chapter 54. Working with Clients

Section 12. Managing Change

Chapter 55. Value Your Work: An Educated Photographer Is Your Best Competition

Chapter 56. The Sky is Falling, Grab Your Camera!

Glossary of Industry Terms

Resources

About the ASMP

Index