Introduction: The Shadow History of the Internet
Prelude: The Global Spam Machine
The Technological Drama of Spam, Community, and Attention
1. Ready for Next Message: 1971-1994
Spam and the Invention of Online Community
The Supercommunity and the Reactive Public
Royalists, Anarchists, Parliamentarians, Technolibertarians
In the Clean Room: Trust and Protocols
Interrupting the Polylogue
Complex Primitives: The Usenet Community, Spam, and Newbies
Shaming and Flaming: Antispam, Vigilantism, and the Charivari
For Free Information Via Email
The Year September Never Ended: Framing Spam's Advent
This Vulnerable Medium: The Green Card Lottery
2. Make Money Fast: 1995-2003
Introduction: The First Ten Moves
Let's Get Brutal: Premier Services and the Infrastructure of Spam
The Charivari in Power: Nanae
You Know the Situation in Africa: Nigeria and 419
The Coevolution of Search and Spam
3. The Victim Cloud: 2003-20 10
Filtering: Scientists and Hackers
Making Spam Scientific, Part I
Poisoning: The Reinvention of Spam
"New Twist in Affect": Splogging, Content Farms, and Social Spam
In Your Own Words: Spamming and Human-Machine Collaborations
Inside the Library of Babel: The Storm Worm
Surveying Storm: Making Spam Scientific, Part II
The Overload: Militarizing Spam
The Use of Information Technology Infrastructure …
… To Exploit Existing Aggregation of Human Attention
