Presidential campaign discourse: strategic communication problems

Problem of beginnings in New Hampshire : control over the play / Kathleen E. Kendall

Problem of getting on the media agenda : a case study in competing logics of campaign coverage / Joshua Meyrowitz

Incumbent and his challengers : the problem of adapting to pevailing conditions / Jimmie D. Trent and Judith S. Trent

Looking for "the vision thing" : the rhetoric of leadership in the 1992 presidential election / Ronald F. Wendt and Gail T. Fairhurst

Battle of issues and images : establishing interpretive dominance / Mary E. Stuckey and Frederick J. Antczak

Debate challenge : candidate strategies in the new media age / Diana Owen

Question of a return to basic american values : "my mother and Winston Churchill" in the heroic narratives of Ross Perot's infomercials / Montague Kern

Political advertising : strategies for influence / Marilyn S. Roberts

Rhetorical strategies for a culture war : abortion in the 1992 campaign / Richard B. Gregg

Women's issues, women's place : gender-related problems in presidential campaigns / Suzanne M. Daughton

Managing perceptions of public opinion : candidates' and journalists' reactions to the 1992 polls / Sandra Bauman and Susan Herbst

Presidential endings : conceding defeat / Paul E. Corcoran

Conclusions : the struggle for interpretive dominance / Craig Allen Smith.