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Techno-ready marketing: how and why your customers adopt technology
Techno-ready marketing: how and why your customers adopt technology
Author
Parasuraman, A
Publisher
Free Press
Publication Date
c2001
Language
English
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Subjects
Subjects
Management
Marketing
Technological innovations
Technological innovations -- Management
Technological innovations -- Marketing
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Contributors
Colby, Charles L.,1956
ISBN
9780684864945
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