Values-centered entrepreneurs and their companies

The values-centered entrepreneur

Commit to a (meaningful) purpose

Raise capital with mission in mind : be strategic, resilient, and cautious

Hire talented employees with shared values

Promote your company's values

Build a cohesive, dedicated organization

Maximize profits

with some exceptions

Minimize your environmental and social footprint

Stay with it for the long haul

Make giving a priority

Be a role model for others.