The new advertising: branding, content, and consumer relationships in the data-driven social media era
Publisher
Praeger, An Imprint of ABC-CLIO, LLC
Publication Date
[2016]
Language
English
Description
Loading Description...
More Details
Contributors
Brown, Ruth E. editor
Brown, Ruth E.(Professor of advertising) editor
Jones, Valerie K. editor
Schultz, Don E. writer of foreword
Tobaccowala, Rishad writer of foreword
Brown, Ruth E.(Professor of advertising) editor
Jones, Valerie K. editor
Schultz, Don E. writer of foreword
Tobaccowala, Rishad writer of foreword
ISBN
9781440833427
97814408478441
9781440833434
97814408478512
97814408478441
9781440833434
97814408478512
Staff View
Loading Staff View.
