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Secrets of social media marketing: how to use online conversations and customer communities to turbo-charge your business!
Secrets of social media marketing: how to use online conversations and customer communities to turbo-charge your business!
Author
Gillin, Paul
Publisher
Quill Driver Books
Publication Date
c2009
Language
English
Book
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Table of Contents
From the Book
Making the case
Making choices
Ear to the ground
Courting online influencers
Corporate soapboxes
Customer conversations
The social network gorillas
Niche innovators
Learning from conversations
Basics of social media content
Picking your spots
Telling stories with words and images
Engagement through interaction
Promote thyself
Measuring results
Celebrating change.
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Subjects
Subjects
Business
Customer relations
Drama
Economic aspects
Interactive marketing
Internet marketing
Social media
Social media -- Economic aspects
More Details
Contributors
Gillin, Paul
Author
ISBN
9781884956850
9781610350990
UPC
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