Americanization as a comprehensive concept of economic development during the 20th century
The first wave of Americanization, 1870-1945
Fordism and Taylorism come to Europe
The second wave of americanization: the great post-war boom, 1945-1975
Mass production, mass distribution, and new technology
Managing firms and their consumers
Americanization's third wave from the 1980s
Economic slowdown and the American model
Industrial relations as a barrier to americanization.
