1. The nature of contemporary business
The environment of business
Business governance, ethics, and social responsibility
Small business and entrepreneurship
2: Managing business behavior
Managing and organizing business
Human resources management
Motivating and leading employees
Developing the product and pricing mixes
Developing the promotion and distribution mixes
Accounting for decision making
Financial management of the firm and investment management
Understanding the financial system, money, and banking
Personal financial planning
6: Managing business operations, management information systems, and the digital enterprise
Managing business operations
Management information systems
